Springboard Product Tour
Don’t know where to start? Not sure what is what? We thought that might happen, thats why we’ve created a video to show you around Springboard.
Does staring at a blank page give you anxiety too? You’re not alone, so we wanted to give you some pointers to help you get started with your first Springboard map. Once you get going, you’ll get the hang of it. Watch our tutorial to learn the basics of creating a map.
Springboard Strategic Considerations
Sometimes we get so into map creation we forget the “why” and core strategy behind it, especially when using multiple channels. We know the struggle too well, so we created a Strategic Considerations worksheet as part of Springboard. Check out our tutorial on where to find Strategic considerations and how to use it.
Split? Should we randomly split?
Using this feature in Springboard is great if you have multiple creative options, offers or want to test different channels. A/B tests are unlimited on the platform, but keep in mind that too many splits can make your sample sizes tiny and hard to measure.
Smart strategies use triggers.
We recommend using triggers when there’s a point in your map where you want to make a decision about what happens next and to whom.