It’s never been this simple to think outside the box when creating multi-channel contact maps.
Your considerations for any map you’ve created can be accessed easily from the top left corner of your map.
You’ll notice that there are many considerations here and you don’t need to use them all. You can even create your own!
These considerations are meant to help you think about the foundation to your map, give it the professional back up it needs to explain it’s business rules and allow you to think outside of the box while creating multi-channel communication strategies.
00:00 Hey there. I wanted to give you a tour. You’ve signed up for Springboard. A brand new tool for marketers used for multichannel campaign mapping, and I wanted to show you around.
00:11 So go ahead and log in. This is your dashboard. I wanted to show you a couple of the useful things that we’ve built in here so that you know exactly how to use it. This is your main pallet where you’re going to be able to see all of the different maps that you’ve created. I have several that are done here, and each one should have a name. If your map does not have a name, I’d highly recommend going back and giving it one just so that each one is identifiable to your campaign or to your segment.
00:47 With each of these tiles, you can go up here in the upper right-hand corner. You’ll see an ellipse where you can either duplicate the whole map or you can delete a whole map. If you scroll down here to the last tile, it is always Frequently Asked Questions. So, if you click on that, it’s going to take you to a new webpage, and you can see a bunch of questions that have come up since we’ve launched the tool. We want to give you some easy answers on all frequently asked questions. You can also see our blog if you want to click over here.
01:20 So, going back to the dashboard, we also have on the bottom right-hand corner these tips that rotate, and they actually deliver tips based on what you’re doing in your mapping process. So, whatever channel you’re using, whatever function you’re using, we have smart tips, and they will give you information that helps you use Springboard in the best way possible. If you don’t want the tips anymore, you can just click on the light bulb, turn them off, turn them back on. That is the way that one works.
01:55 Over here on the left we mention Keystone, which is our CRM software platform, and if you’re interested in making your campaigns live, just click on Let’s Talk, and you can schedule an appointment with myself or someone from my team. Just pick a day and time and we’ll be happy to talk to you about how to configure and deploy your multichannel marketing campaigns.
02:21 So, going into the map canvas itself, this is just a basic blank canvas, and look out for another tutorial that I’m doing on how to actually create strategic maps. Just want to show you around a little bit here. If you click on the yellow button, it’s going to pull up a worksheet called Strategic Considerations For You, and we’ve put in questions and prompts for different elements in the strategy, such as objective, duration, segmentation. These are all the aspects that you might want to think about as you’re planning and visualizing your campaigns. This is not mandatory. This is just for you to document the “Why” behind your maps, and each map has a worksheet like this attached to it. It’s kind of nice if you’re going to be sharing with your team so that everybody is really informed about what the thinking is and was in creating these maps. You can also add your own new strategic consideration tile here.
03:28 So, getting back to the map itself, once you create your map, again, look out for the other tutorial on how to create maps. You would be able to click on Share, and you can share via email address either the map, the strategic considerations, or both, and it’ll be sent via PDF to your colleagues. This down-facing arrow, you can download the map, and this little hat here, if you click on it, it’ll take you to the same webpage with our FAQ. I think that about does it, and I hope you create some awesome maps. Let us know if you have any questions, and happy mapping.