It’s never been this simple to think outside the box when creating multi-channel contact maps.
Your considerations for any map you’ve created can be accessed easily from the top left corner of your map.
You’ll notice that there are many considerations here and you don’t need to use them all. You can even create your own!
These considerations are meant to help you think about the foundation to your map, give it the professional back up it needs to explain it’s business rules, and allow you to think outside of the box while creating multi-channel communication strategies.
00:01 Hi there. Today we’re going to create a really simple map. Just go to your dashboard and click on this teal box, Create A Map, and you’ll come to this nice, blank canvas, ready to go.
00:12 The first thing you want to do is give your map a title. For today, in this example, we’re going to create a Customer Acquisition map. We want to define the segment. I’m going to put, “Women ages 25 to 45”. Now, remember that every segment within your campaign, needs its own map. You want to go here to the plus, click on that, and it’s going to open up this control panel. Usually, the first thing you want to do is go to your channel selection. For this first channel, this first deployment, I’m going to pick email.
00:49 The title will be really simple, “Email #1”. Description will be, “New customer coupon offer”. The subject line can be something like, “Save $5 now”. Pre-header, you would want to write one, so that people know what your email is about before they open it, especially on mobile. Next go to components. List all the components within the email, if you have links or attachments or different graphics. Here we’re going to have a link to a coupon. Call to action is “Download the coupon now”. Determine sender and time. Let’s say you want to send this email at 9 o’clock a.m. \
01:39 There you have it. You’ve filled out all of the components. This isn’t mandatory. It’s just for you to keep track of your campaign.
01:46 Then maybe you would want to go and create another channel deployment. But beforehand, maybe we want to wait a couple of days, so we’d want to define a wait time. Let’s say we’re going to wait four days in between the first email and the second channel. For the second channel, I’m going to pick a text message. The title is going to be “Coupon reminder”. The description is “Remind target to download”. The message could be something again like, “Save $5 now”. “Click to link”. Let’s say here we want to test out a little bit of a different time, maybe 5 p.m. for that text message. You want to then click on “Add”.
02:42 There you have it. You’ve got a really simple email, a four day wait time, text reminder, and then we’re just going to end it right there. That’s it. You’ve made a map. Congratulations. I encourage you to play with this. There’s six different channels to choose. Happy mapping!